Canon has a printer for every version of you.
Canon's Hybrid Solutions Group (HSG) asked Pixel to develop a mid-funnel campaign to educate consumers on the variety of printer solutions Canon offers.
Leveraging targeted messaging and real-life use cases, the campaign showcased strengths of specific Canon printers and the PIXMA Print Plan, effectively communicating Canon's commitment to tailored printing solutions for the modern workforce by matching ideal printers to various work styles.
AWARDS
Platinum Viddy – Non-Broadcast | Short Form Web Videos | Informational
ABOUT
Client: Canon USA, Hybrid Workplace Solutions Group
Production Company: Ataria Productions
Agency: Pixel Inc
Senior Account Manager: Emma Gassett (me)
Senior Creative Director: Jacqueline DiMaria
Producer: Jasmine Pope
Print, Peel, & Stick anywhere!
The IVY 2 Mini Photo Printer and CLIQ +2 Camera are the perfect products for Gen Z to print memories on the go! This ink-free printing solution empowers users to personalize their rooms, school supplies, and capture unforgettable party moments.
Our creative and media strategy leveraged a youthful and engaging back-to-school theme to showcase the creative possibilities of the IVY product line.
ABOUT
Client: Canon USA
Production Company: Good Company
Agency: Pixel Inc
Senior Account Manager: Emma Gassett (me)
Senior Creative Director: Jacqueline DiMaria
Producer: Jasmine Pope
Experience the Canon difference you can rely on anytime, anywhere.
Canon asked Pixel to develop and execute a new edition of the 'Harmony at Work' campaign focused on driving sales of printers and scanners both online and in-store.
We crafted tailored creative and media strategies to appeal to both consumer ('Canon for Home') and business ('Canon for Business') audiences, exceeding our projected revenue goals by 60%.
ABOUT
Client: Canon USA, Hybrid Workplace Solutions Group
Production Company: Good Company & Ataria Productions
Agency: Pixel Inc
Senior Account Manager: Emma Gassett (me)
Senior Creative Director: Jacqueline DiMaria
Producer: Jasmine Pope
Unleash Your Creativity With Canon.
Canon has cameras, lenses, and creator kits with the tools creators need to start or upgrade their creative journey.
Leveraging product-specific messaging and Content Creator, Kelsey Johnson, we created three product videos to educate creators on which product is best for their unique needs.
ABOUT
Client: Canon USA
Production Company: Good Company
Agency: Pixel Inc
Senior Account Manager: Emma Gassett (me)
Senior Creative Director: Jacqueline DiMaria
Producer: Anna Zhou
A Passion for Financial Marketing Performance.
Financial services leader, Marquis, sought a brand refresh to stand out in a crowded market.
MBLM partnered with Marquis' leadership to ignite brand enthusiasm. Our analysis pinpointed white space in the market. We repositioned Marquis to emphasize their passion for performance, crafted a new brand positioning statement and messaging, and designed a dynamic visual identity reflecting that same focus. To complete the refresh, we built a new website brimming with Marquis' financial expertise and prowess.
ABOUT
Client: Marquis
Agency: MBLM
Senior Designer: Huimin Lee
Associate Partner: Ashwin Kulothungun
Associate Account Manager: Emma Gassett (me)
A renewed vision for Westfield.
Streetworks Development asked MBLM to help craft a captivating brand experience, including the experience and design of a physical showroom, for their new mixed-use development in Westfield, New Jersey.
'One Westfield Place' was named and designed to engage the local community in the decision-making process. We also designed a 9,000 sq ft interactive Preview Center for One Westfield Place. This immersive experience fostered community engagement by showcasing the town's history and the development's impact on the future of the town.
ABOUT
Client: Streetworks Development
Agency: MBLM
Senior Designer: Huimin Lee
Associate Partner: Ashwin Kulothungun
Associate Account Manager: Emma Gassett (me)
Note: While I oversaw the design and installation for this space, I was not involved in the creation of this video.
Better tools, faster results.
Apryse, formerly PDFTron, faced a challenge: their established brand no longer reflected their growth. With over 20 years of experience and a string of acquisitions, they offered a wider range of document processing tools than ever before. To better represent their expanded capabilities and stay ahead of competition, Apryse decided a rebrand was necessary.
MBLM collaborated with Apryse's C-suite team to create a new brand identity. The brand promise, "Made Better," captured Apryse's commitment to excellence and innovation. A new name, Apryse (suggesting both progress and staying ahead of the curve), and a modern logo and design system reflected Apryse's comprehensive document processing solutions.
ABOUT
Client: Apryse (formerly PDFTron)
Agency: MBLM
Senior Designer: Huimin Lee
Associate Account Manager: Emma Gassett (me)
